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Traditionally, Puffed Rice is made by heating rice in a sand-filled oven.While puffed rice is used for making snacks like Jhalmuri, Bhelpuri or other savoury snacks in India. In the United States and Europe, puffed rice is served with milk as a breakfast cereal. Heera Basmati Mamra is made from Basmati rice. They can be used as diet food also.