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Tilda was founded in London back in the early 1970s. We introduced Pure Basmati rice in large bags to rice-loving communities from around the world, who were looking for aromatic Basmati they couldn’t find in the UK at the time. Today we offer a wide range of delicious rice and grains products to suit different lifestyles and cooking skills.Pure original basmati rice presented to you by TILDA. This unique grain is known for its tantalising flavour, magical aroma and delicate fluffy texture. Like champagne, Pure Basmati rice can only be grown and harvested in one place on Earth, at the foothills of the Himalayas. Our grains are purity tested, as we believe only Pure Basmati has the unique characteristics. Tilda Basmati Is A Dream To Cook. Cooking with Tilda Basmati means light, delicate and separate grains.